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Built for the ones who take it seriously.
How we got here
From an internal side project to industry leader.
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2019 – 2022
First prototype
We develop haptic solutions for gaming chairs, automotive, and industrial applications. Metahaptics becomes the core of our innovation. The first SimRacing prototype is born — at first more of a fun side project for internal use than an actual product.
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2023
Product reveal
We show the prototype for the first time and the feedback is overwhelming. We haul simulators from race track to race track to put our Metahaptics algorithm to the test with critical racers, the ones who had avoided sim racing because something always felt missing. Late 2023 marks our first appearance at the SimRacing Expo. We collect feedback, and we listen. At this point, we're still far from a production-ready product.
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2024
Gen1: Our hard setback after the launch @ CES 2024
Together with Recaro, we set out to bring the product to market with a major partner and present the joint solution at CES 2024. Shortly after, Recaro Automotive files for insolvency. The product can no longer be produced as planned. A setback that forces us to rethink our strategy: do a lot more ourselves.
In October 2024, we return to the SimRacing Expo with a much bigger presence. Shortly after, the first generation becomes available on the market. Several hundred units ship in 2024 — the first ones fully hand-assembled by us, in our own office. We celebrated every single early customer who trusted us that early on.
We initially launched the product as a white-label solution under the name “Nitro Concepts Immersive Metahaptics”. -
2025
Gen2 launch & taking full control of our future
We launched Generation 2, integrating valuable feedback from our growing community and further refining the plug-and-play experience for SimRacing Seat Haptics.
More importantly, we made a strategic decision: instead of continuing as a white-label supplier, we chose to build SensitHaptics as our own global brand and take ownership of the entire value chain.
Looking back, it was one of our best decisions. It removed key dependencies, accelerated innovation, and made us significantly faster. As demand surged, we even exhausted the global supply of our specialized actuators - reinforcing the importance of building a stronger, more resilient supply chain.
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2026
v2 - SimRacing Cockpit App - major update comming soon
At the SimRacing Expo Germany 2026, we'll unveil the biggest update ever for the SensitHaptics Cockpit App.
The entire telemetry architecture has been modified for the most immersive SimRacing experience.
Built from months of community feedback, the new software delivers significantly more customization, deeper immersion, and powerful tools for both beginners and professional sim racers.Sneak Preview:
- Completely redesigned app with far more customization options.
- New Advanced Settings for power users who want to fine-tune every aspect of the experience.
- A fun new Massage Mode for those moments between racing sessions.
- A first look at our next-generation 'Engine Haptics': Feel the unique character of every engine. A V8 won't just sound like a V8 - it will feel like one. As RPM increases, vibration frequency and intensity dynamically change, creating an incredibly authentic driving sensation.
And that's not all!
We're also preparing several exciting hardware surprises, which will make their debut at SimRacing Expo Germany 2026.
Stay tuned. The future of haptic sim racing is just getting started.
We never planned to manufacture in-house.
Now we're glad we do.
We didn't originally set out to run our own production. The plan was to focus on development and let
partners handle manufacturing. But we quickly found out: every dependency slowed us down. Every external partner was another point where we lost control, over quality, over timing, over the product that actually reaches the customer.
So in the end, we did it ourselves. Completely.
The result: better quality, because we own every step. Fewer dependencies in production. And, most
importantly: we stay authentic and independent. No investor, no supplier, no partner decides what
our product looks or feels like. We do. Together with you.
The principles behind everything we build:
NO COMPROMISES
We don't build "better" because it's loaded with features. We build better where it actually matters. Industry-leading means no half-measures, ever.
RADICAL SIMPLICITY
Plug and play isn't a nice-to-have, it's a baseline requirement. Unbox it, plug it in, drive faster.
QUALITY MATTERS
We don't want to build the cheapest product for beginners. We build the best.The one you miss the moment you stop using it. We want every single customer to be happy.
This Is Only the Beginning!
We're still just getting started. And there's a lot more we'll get better at, through our community's feedback, by genuinely listening to what you actually need. We're already working on making SensitHaptics feel right for everyone: finely tunable frequencies, vibrations, and amplitudes for the tech nerds among you, all the way to a dead-simple plug-and-play experience for anyone who just wants to drive. It has to work for everyone.
At the same time, we're working on making the integration of further immersive SimRacing as simple as possible. The kind of setup that normally eats up your time, we want to take that off your hands completely. Through everything we build, one thing stays at the center: the seat-of-the-pants feel. The connection to your car.
We believe winning is one of the strongest motivators in motorsport, and you can only win when you have full control of your car. That's why I need our Seat Haptics!
Through all this growth, one thing matters to me more than anything: that we never forget where we came from, and who was with us from the very beginning of this journey. Every single customer who helps spread our mission, through comments, likes, reviews, means an incredible amount to us. That's exactly why I love talking to you in person at trade shows. You'll always find me there. I love every single conversation about this passion for motorsport.
Because there's hardly another hobby where you drive home with 3rd place and think "there was more in it," or where, when someone asks "so, did you win?", you pause to decide whether to explain the entire race, every bit of potential and every good move, or just say "yeah, it was good." A hobby where you feel it completely when the car isn't working right on track, and you know exactly: damn, that hurts. But just as much a hobby where you celebrate because after 24 hours you didn't just bring the car home in one piece from the Nürburgring Nordschleife, but fought real, great battles within your class.
SimRacing is one of the few hobbies where the digital version costs far less than the real Motorsport, yet can deliver exactly the same emotional experience. And no one outside the bubble will understand why driving in circles can be so much fun.
Thank you for being part of it!
Benjamin Heese,
Founder & CEO of SensitHaptics
